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Building or Growing Your Business Using ...
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Curriculum
Building or Growing Your Business Using Digital Media
Module 1: Introduction
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Introduction to the Course
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History of Trade in Africa and The Shift To Online
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Why Use Paid Ads
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Module 2: Why Ads?
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Advantages of Paid Ads
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Difference between Organic & Paid Selling
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Different Ad Platforms & Why Choose Meta Ads
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Module 3: Setting Up for Meta Ads Success
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Introduction & Creating Your Facebook Page
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Setting Up Your Instagram Business Account
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Connecting Your Facebook Page to Your Instagram Page
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Connecting WhatsApp Business Account to Your Facebook & Instagram Accounts
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Creating Your Business Manager and Ad Account
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Creating & Connecting Your Meta Pixel
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Module 4: Identifying Your Target Audience
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Introduction & Customer Persona
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Using AI to Craft your Customer Persona
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Module 5: Crafting a Perfect Ad
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Introduction & Fundamentals of a Compelling Ad
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Creating An Image Ad
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Creating A Video Ad
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Using AI for Image Generation
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Using CapCut for Video Editing
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Where To Get High Quality Stock Footage
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Module 6: Creating Your Campaign
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Introduction & Ad Campaign Level
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The Ad Set Level
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The Ad Level
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Setting Up Your First Campaign
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Module 7: WhatsApp Business
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Introduction
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Business Profile & Catalog
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Business Labels
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Business Quick Replies
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Using Business Labels
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Handling Non ConvertinvgClients
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Managing Existing Clients
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Module 8: Analytics & Optimization
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Introduction
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Understanding Your Metrics
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Ad Optimization Using AI
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Module 9a: Building an Agency
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Introduction & Building Trust
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Pricing Strategies
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Client Acquisition Strategies
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Maintaining Your Clients
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The Proposal
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Module 9b: Building an E-Commerce Business
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Introduction - Dropshipping & Standard Models
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Building Your Storefront
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Using Organic Content
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Module 10: Building Your Brand
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Introduction & Compliance
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Packaging
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Going Above & Beyond
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Unique Selling Proposition
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Brand Loyalty
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Conclusion
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Introduction to the Course
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