Building or Growing Your Business Using Digital Media
- Description
- Curriculum
- Reviews
Building or Growing Your Business Using Digital Media” is a comprehensive, step-by-step course designed for aspiring and established entrepreneurs who want to harness the power of digital media to launch, scale, and transform their businesses. Whether you’re looking to start a side hustle or elevate an existing venture, this course covers everything from understanding the evolution of African commerce to advanced digital marketing strategies using Meta Ads. Learn how to set up your digital storefront, craft compelling ads, identify your target audience, optimize campaigns with analytics and AI, and build a trusted, customer-centric brand. With practical assignments, hands-on activities, and real-world case studies, you’ll gain the actionable insights needed to turn digital strategies into measurable business growth.
-
1
Introduction to the CourseExplore the traditional and historical landscape of commerce in Africa, examining how cultural, social, and economic factors have shaped buying and selling practices.
-
2
History of Trade in Africa and The Shift To Online
Understand the transformation driven by technology—how increased connectivity and mobile penetration are moving commerce from brick-and-mortar markets to digital platforms.
-
3
Why Use Paid Ads
Learn why advertising is essential in the modern marketplace, especially for reaching larger audiences, building brand awareness, and driving sales in the digital era.
-
4
Advantages of Paid Ads
Discover how effective advertising drives visibility, engagement, and conversions by making your business stand out in a crowded digital space.
-
5
Difference between Organic & Paid Selling
Contrast the benefits and limitations of organic marketing methods with paid advertising strategies to determine the best approach for your business goals.
-
6
Different Ad Platforms & Why Choose Meta Ads
Review various digital ad platforms—including social media and search engines—focusing on their unique features, target audiences, and potential benefits; and Delve into the specific advantages of using Meta Ads, such as advanced targeting options, integration capabilities, and cost-effectiveness tailored to your market.
-
7
Introduction & Creating Your Facebook Page
Learn how to create and optimize professional Facebook pages that serve as the foundation for your digital marketing efforts.
-
8
Setting Up Your Instagram Business Account
Learn how to create and optimize professional Instagram profile that serve as the foundation for your digital marketing efforts.
-
9
Connecting Your Facebook Page to Your Instagram Page
Understand how to connect your Facebook Page to Your Instagram Profile.
-
10
Connecting WhatsApp Business Account to Your Facebook & Instagram Accounts
Understand how to set up a WhatsApp Business account and integrate it with your social media channels to enhance customer communication and conversions.
-
11
Creating Your Business Manager and Ad Account
Gain step-by-step guidance on creating a Business Manager account and setting up your ad accounts to manage and track your campaigns effectively.
-
12
Creating & Connecting Your Meta Pixel
Learn the importance of the Meta Pixel for tracking conversions and how to install and integrate it with your website or digital assets.
-
13
Introduction & Customer Persona
Discover how to create detailed customer personas that capture your ideal customer’s demographics, behaviors, and needs.
-
14
Using AI to Craft your Customer Persona
Learn how to leverage AI tools to analyze data and refine your customer personas for more accurate targeting and messaging.
-
15
Introduction & Fundamentals of a Compelling Ad
Identify the key elements of a successful ad, including a strong headline, engaging visuals, and a clear call to action.
-
16
Creating An Image Ad
-
17
Creating A Video Ad
-
18
Using AI for Image Generation
Explore how AI-powered tools can assist in generating and optimizing images, making your ad creation process more efficient.
-
19
Using CapCut for Video Editing
Explore how AI-powered tools can assist in generating and optimizing images, making your ad creation process more efficient.
-
20
Where To Get High Quality Stock Footage
Learn where and how to find or produce high-quality visual content that resonates with your audience and enhances your ad’s impact.
-
25
Introduction
Examine the benefits of using Whatsapp for direct, personalized customer interactions that drive conversion, especially in regions where it’s widely used.
-
26
Business Profile & Catalog
Get step-by-step instructions on setting up and optimizing your Whatsapp Business profile to effectively manage customer inquiries and interactions.
-
27
Business Labels
Map out the customer journey on Whatsapp, from initial inquiry to conversion, and understand how to design an effective conversion funnel.
-
28
Business Quick Replies
-
29
Using Business Labels
-
30
Handling Non ConvertinvgClients
Learn strategies to capture, address, and convert leads that don’t immediately result in a sale by documenting objections and nurturing them over time.
-
31
Managing Existing Clients
Explore best practices for managing and retaining clients after the sale, ensuring ongoing engagement and repeat business through Whatsapp.
-
32
Introduction
Learn to interpret key metrics in Ads Manager, including impressions, CTR, conversion rates, and ROAS to gauge campaign performance.
-
33
Understanding Your Metrics
Explore strategies for refining your ad creatives, budgets, and targeting based on data-driven insights to improve overall performance.
-
34
Ad Optimization Using AI
Discover how AI tools can help analyze complex data sets, forecast trends, and provide actionable recommendations to enhance campaign results.
-
35
Introduction & Building Trust
Learn how to develop a compelling portfolio that highlights your successful campaigns, including case studies, testimonials, and performance metrics.
-
36
Pricing Strategies
Discover effective pricing strategies and learn how to create persuasive client proposals that outline your services and value proposition.
-
37
Client Acquisition Strategies
Examine methods for attracting new clients through targeted outreach, leveraging digital platforms, and utilizing referrals and networking.
-
38
Maintaining Your Clients
Learn best practices for maintaining long-term client relationships through regular reporting, added-value services, and proactive communication.
-
39
The Proposal
-
40
Introduction - Dropshipping & Standard Models
Decide between an inventory-based model (own stock) and a dropshipping model based on your available resources and financial goals.
-
41
Building Your Storefront
Get step-by-step guidance on setting up a cost-effective online store using Facebook Shop, Instagram Shopping, and Whatsapp integration.
-
42
Using Organic Content
Discover strategies for driving engagement and traffic through a content calendar, interactive posts, and leveraging social media features to boost sales.
-
43
Introduction & Compliance
Learn the importance of registering your business and integrating trusted payment processors to build legitimacy and instill customer confidence.
-
44
Packaging
Explore the elements of visual identity, including logo, color palette, and packaging design, to create a cohesive and attractive brand image.
-
45
Going Above & Beyond
Exceed customer expectations with superior service, added-value touches, and personalized interactions that create memorable experiences.
-
46
Unique Selling Proposition
Identify your unique selling proposition (USP) and learn strategies for consistent messaging that sets your brand apart from the competition.
-
47
Brand Loyalty
Discover methods for nurturing customer relationships, engaging communities, and using feedback to continuously refine and strengthen your brand.
-
48
Conclusion
• Self-paced online course with video lectures, live demonstrations, assignments, and downloadable resources (cheatsheets, workbooks, templates)
• Target Audience: Aspiring entrepreneurs, small business owners, and side hustlers (especially in Africa) looking to leverage digital media and Meta Ads for growth
• Prerequisites: Basic familiarity with social media platforms and a keen interest in digital marketing; no prior marketing experience required
• Key Modules Include:
• Introduction to Digital Commerce in Africa
• The Power and Value of Digital Ads
• Setting Up and Mastering Meta Ads
• Identifying and Targeting Your Audience
• Crafting High-Impact Ad Creatives
• Building, Launching, and Optimizing Your Campaigns
• Utilizing WhatsApp for Business and Client Management
• Data-Driven Analytics & Optimization Strategies
• Building Your Business, Brand, and Long-Term Growth Strategies
Â
• Outcome: By the end of this course, you’ll have a clear roadmap, practical skills, and the confidence to build or grow your business using digital media strategies that deliver real results.
This course is designed for aspiring and existing entrepreneurs who are eager to harness digital media to launch, grow, or transform their businesses. It is especially well-suited for:
• Young Entrepreneurs & Side Hustlers:
Individuals, particularly in African markets, aged 18–25 who are looking to start a side hustle or venture into entrepreneurship with limited resources.
• Small Business Owners:
Business owners seeking to modernize their operations, expand their digital presence, and drive measurable growth through effective digital marketing strategies.
• Aspiring Digital Marketers:
Those interested in learning practical, hands-on techniques for creating, managing, and optimizing digital ad campaigns, even if they have little to no prior experience in marketing.
• Local Entrepreneurs in Emerging Markets:
Entrepreneurs operating within or targeting African markets who want to leverage the power of digital media, including platforms like Meta Ads, to overcome traditional barriers and achieve scalable success.
Â
This course is ideal for anyone who is motivated to turn modest investments into significant growth using actionable, step-by-step digital strategies.
